APAC organizations are evolving rapidly on their digital transformation journeys, and they have been investing heavily in IT capabilities to empower business growth. Driven by the need to improve operational efficiency, boost customer experience (CX), and grow revenue, organizations leverage digital twin technologies to optimize customer experiences and facilitate development of more immersive and personalized content for their customers.
Our study of 748 business decision-makers responsible for their organizations’ digital twin strategy in APAC sheds light on their journeys. Despite such high expectations for the technology, implementation shortages and other challenges stand in the way as real estate, retail, and travel and hospitality companies seek to drive innovation.